Run adds that are undeniably the truth. Don't blame smoking for other things like obesity, bad diet and life style. Smoking is merely a risk factor for most of the people in the adds and not the actual cause of these peoples issues. Only about 25% of your adds can be directly linked to smoking. Stop running a fraud just because you don't smoke. And no I am not a smoker; just a person who believes in truth and not in grasping for things to blame even if it is a lie. You are manipulators.